Kantar Group - Insight into the world, leading the future



Kantar Group is an international market research company headquartered in London, UK, founded in 1992. Over the years, the company has become a pioneer in the market research industry with its continuous innovative ideas and technology development. Through a series of mergers and acquisitions, Kantar has rapidly expanded globally. Since July 2019, Kantar's majority stake has been held by Bain Capital Private Equity. Currently, Kantar has offices in 90 markets around the world, including the UK, Ireland, North America, India, Spain, France, Italy, China and Brazil.

 

 

Kantar is the world's leading market research data provider, with more than 2 billion data points and 100 million sample library members. In April 2019, Kantar unified all its traditional brands such as Kantar TNS, Kantar Millward Brown, Kantar Media and Kantar Worldpanel.

 

 

 

In the tide of globalization, Kantar Group is not only a leader in market research, but also a practitioner of humanistic care. We work with more than 3,000 corporate partners such as Apple, Google, Amazon, Microsoft, Tencent, McDonald’s, Visa, Meta, Louis Vuitton, etc. to create business success stories. We are the top company among the 96 largest advertisers in the world.

 

 

During these challenging times, every voice deserves to be heard. The volatility of the international market has brought economic uncertainty, and many people are facing the dilemma of unemployment. Against this backdrop, Kantar Group is honored to be invited by the Indian government to deepen cooperation and jointly meet challenges.

 

 

 

 

After integrating resources and combining new data cloud analysis technology, we took the lead in launching online survey projects in the Asia-Pacific region, focusing on India, the Philippines, China, Japan, Vietnam and other markets as the main representative groups, and giving priority to collecting and analyzing data through the Kantar questionnaire survey platform. We are committed to providing decision-making support for governments and enterprises through real and accurate market research, helping them understand and solve economic recession and unemployment problems.

 

 

Kantar's survey platform is not only a tool for data collection, but also a bridge connecting the government, enterprises and the public. It is also a powerful platform for creating job opportunities and solving employment problems. We believe that by brainstorming, we can find ways to overcome the current difficulties and pave the way for the future.

 

 

 

At Kantar Group, there are vivid stories behind every piece of data, and every report contains profound humanistic care. Choosing us, you will not only get an expert in data analysis, but also a partner who understands people's hearts and pays attention to social development.

 

 

 

Let us work together to create a better tomorrow.

 

 

For more information about our company, please visit our official website at www.kantar.com

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